the boo story

boo.com is born out of our belief that the online travel experience is frustrating.

Up to now booking online travel meant engaging in what we call "the circle of gloom". Start with a search engine..millions of results for even the smallest destination; Inevitably end up with an online travel agent site which lists a subset of the properties with often high commissions and service fees.. then back to the search engine to find your chosen hotel direct ..perhaps visiting a reviews site on the way. Rinse .. then repeat..

boo.com makes the whole process of planning a trip much easier and lets you do it all on one site. You can search available accommodation, filter out places that you don't like and then either book direct with the supplier or with boo - boo doesn't mind as long as you get the right place.

We launched boo with one million reviews from real people. They have booked and stayed with us in the past. Other reviews elicited from people like you are human-read before publication. Dud reviews are trapped using algorithmic checks and human intervention. Some will get through but not many. Users themselves will contribute to trust ratings associated with reviews, so if it looks dodgy, you'll know.

And in essence, that is boo. If there's somewhere in the world you want to go, visit boo.com to see what it's really like. Then book it. Simple. Now all you need to do is decide where you'd like to go.

the boo story